For Your Flawless Look – Erace Cover-up and Mastertouch Concealers by MaxFactor
MaxFactor cosmetic products – the “make-up of make-up artist” – the tag line of the company speaks all. It is your make-up because you are the make-up artist in your own little way. Blemishes are great worries and this problem is addressed by MaxFactor concealer. MaxFactor is a brand many make-up artists trust. Today, the make-up is not complete without applying a MaxFactor concealer to make the skin look flawless and blemish-free.
MaxFactor had been in the market since the early decades of the 20th century. It was founded in 1909 by Maximilian Factorovicz, a Polish-Jewish businessman. The company produced cosmetic products. It is now carried under the banner of Procter and Gamble, after the latter’s purchase in 1991. In the concealer product-line are the Erace Cover-up Concealer and the Mastertouch Concealer. There are counties that carry both variants and there are some countires that carry only one of then – either Erace cover-up concealer or Mastertouch concealer.
Erace Cover-up Concealer
The purpose – Erace cover-up concealer covers under-eye circles. It also hides minor skin blemishes leaving your skin with a creamy-matte finish. Dubbed as “intelligent concealer”, Erace cover-up concealer, as it is a stick, enables you to apply it in very precise strokes making all fine wrinkles unnoticeable for a perfect-looking skin. Applied properly, it has good area coverage without caking. It will not settle into fine lines. Other qualities of the Erace cover-up concealer are: fragrant free, long lasting and affordability. As it is long lasting, you do not have to re-apply. Thus, on 200 gram stick can be used for a longer period of time. Although in stick form, it remains creamy and thick with the assurance of easy application and blending. Skin dryness is out of the issue when you use Erace.
To apply – The area should first be covered with moisturizer. With the Erace stick uncovered, dab it in the blemished areas. With a brush or fingertip, blend until smooth.
Shades – There are four shades to match every skin tone: 201 – fair, 205 – medium, 213 – natural, and 221 – white.
Mastertouch Concealer
The purpose -This is MaxFactor’s miracle product. When you use it, it gives you the expert touch of professionalism – you are turned into a professional make-up artist. Just like the Erace cover-up, the Mastertouch concealer performs same purpose – to cover under-eye imperfections and skin blemishes. Mastertouch cosmetic concealer technology includes the light diffusing formula to make for very precise area coverage. It leaves your skin smooth and light.
To apply – Apply foundation (try MaxFactor color adapt foundation) on your face. The foundation will serve as the base on which the concealer will cling on. Then follow it up with the concealer. The ease of application is due to the built in applicator. Lightly even-out the whole area. Finish with dabs of powder.
Shades – The Mastertouch concealer comes in three colors – ivory, fair and beige.
With our MaxFactor concealer – your make-up is no doubt done by a make-up artist. You can walk around proud of your blemish-free face. Who would think that you have under-eye dark circles? All are concealed.